Demand Gen · ABM · Pipeline Growth

Pratap
Sharma

B2B demand gen leader who turns marketing spend into measurable pipeline — through ABM, performance marketing, and event-led growth for enterprise SaaS.

Get in Touch → View Experience
scroll
$2M
Influenced revenue via LinkedIn & ABM at Zenskar
3×
Better conversion for targeted accounts vs. non-exposed
10+
Years in B2B demand gen & performance marketing
7×
Pipeline growth via PLG, SLG & event-led framework
About

RevOps mindset.
Demand gen execution.

I operate at the intersection of strategy and execution — equally comfortable building account targeting frameworks, running ABM at scale, and getting hands-on with automation workflows.

Known for building tight marketing–sales feedback loops that shorten cycles and improve conversion at every stage. Every program I build is designed to be measured, attributed, and scaled.

Currently at Zenskar leading growth across paid, ABM, events, and outbound automation. Previously at Airmeet, Aviso AI, and BYJU'S where I managed $1M/month in global ad spend.

Current Role
Sr. Growth Manager
Based In
Bengaluru, India
Specialisation
ABM · Paid · Event-led Growth
ABM Certified
Demandbase
Experience

Where I've built pipeline.

JUNE 2025 – PRESENT
Zenskar
Bengaluru · Hybrid
Sr. Growth Manager
  • Generated $2M in influenced revenue through full-funnel LinkedIn & ABM — targeted accounts converted 3× better than non-exposed ones.
  • Built and led a cross-functional team of SDRs and performance marketers, owning pipeline from awareness through MQL-to-SQL conversion.
  • Developed account books across M&A, competitor displacement, and SaaS segments — enriched with intent signals for precise multi-channel targeting.
  • Engineered enrichment and sync workflows (Factors + Clay → Instantly) to power personalized outbound at scale.
  • Enriched event and webinar leads for SDR routing, generating $500K in new pipeline.
  • Orchestrated Zenskar CFO Exchange — the company's first large-scale field event — through coordinated email, SDR, and LinkedIn campaigns.
OCT 2023 – JUNE 2025
Aviso AI
Bengaluru · Remote
Sr. Demand Gen Manager
  • Repositioned campaigns around AI-native forecasting differentiators across Google, LinkedIn, and Meta to accelerate enterprise pipeline.
  • Operationalized marketing–sales feedback loop, improving meeting-to-opportunity conversion by 25%.
  • Overhauled campaign reporting to measure opportunity influence, cutting wasted spend by 22%.
  • Achieved 15% higher CTR and 10% lift in conversion through creative and landing page experimentation.
NOV 2021 – OCT 2023
Airmeet
Bengaluru · Remote
Sr. Demand Gen Manager
  • Built revenue-aligned funnel framework integrating PLG, SLG, and event-led growth, generating 7× pipeline growth.
  • Scaled enterprise ABM via Metadata and 6sense — 40% improvement in target-account engagement, 3× conversion.
  • Led CRO roadmap, increasing landing page conversion from 1% → 15%.
  • Improved lead-to-demo conversion by 33% through unified SDR & AE plays.
NOV 2019 – AUG 2021
BYJU'S / Osmo
Bengaluru
Sr. Digital Marketing Analyst
  • Managed $1M/month in global ad spend across Google, Facebook, Bing, and TikTok.
  • Reduced cost per conversion from $120 → $40, driving significant RoAS improvement.
  • Scaled campaigns profitably across APAC, NA, and EU markets.
SEP 2018 – NOV 2019
STIR
Bengaluru
Digital Marketing Analyst
  • Owned full-funnel campaigns and A/B tests, sustaining CPL below ₹350.
  • Led VMware's Super Blue Squad campaign — Big Bang Awards 2019 winner.
Skills & Tools

How I build pipeline.

ABM & Demand Gen
Account-Based Marketing Intent Targeting Pipeline Creation MQL–SQL Conversion Lead Scoring
Performance Marketing
LinkedIn Ads Google Ads Meta Ads Retargeting Budget Optimization
Revenue & Ops
Revenue Attribution RevOps Alignment SDR/AE Collaboration Funnel Reporting
Marketing Automation
Clay Workflows Cold Email Cadences Lead Enrichment Visitor ID Nurture Sequences
CRO & Web
Landing Page Optimization A/B Testing Heatmaps GTM WordPress
Events & Programs
Field Events Webinar Programs Event-led Growth Post-event Nurture
Tools I use
Metadata 6sense HubSpot Clay RB2B Warmly Factors AI Hockeystack GA4 Google Optimize VWO Microsoft Clarity Lucky Orange Mailchimp MailerLite Instantly GTM Elementor Pro
Contact

Let's build
pipeline
together.

Open to Head of Demand Gen and Sr. Growth roles at B2B SaaS companies. Always happy to talk ABM, pipeline strategy, or RevOps alignment.

Email [email protected]
↗
LinkedIn linkedin.com/in/impratapsharma
↗